Florence, Wisconsin
Start with Flo.
Find places worth stopping, hear what Florence is talking about, collect Pine Cones and follow the stories that make the best little town in Wisconsin impossible to forget.
Choose your route
Florence in five taps.
Use this page like a small-town app. Pick what you came for and Flo will point you in the right direction.
Find Flo
Visit participating Florence locations and collect verified stamps.
WFLO Radio
Music, Florence stories, weather, reports and useful administrative complications.
Deals & Pine Cones
See current promotions and learn how Florence rewards work.
Shop
Shop the Flo Is for Florence Collection and locally connected offers.
Flo’s Friends
Meet Florence County organizations, volunteers and community groups.
Featured next event
Florence County Fair
Save the dates now. The FlorenceWI.com Fair field guide will add confirmed schedules, activities and coverage as official information becomes available.
Open the Fair guide28–30, 2026 5505 County Highway N
Florence, Wisconsin
How the Florence loop works
See it. Visit it. Keep the story moving.
Discover
Flo stories, WFLO and local posts introduce a place, event or Florence idea.
Visit and scan
At an established Find Flo location, scan the posted code to record a verified visit.
Earn Pine Cones
Eligible verified scans and certificate purchases can earn Pine Cones for Flo rewards.
From the story
You found the next piece.
This page has something connected to the Florence story that brought you here.
This is a merchandise feature, not a Pine Cone scan. Physical Find Flo rewards are recorded only through an eligible location scan.
Florence County Radio
Hear the town between the songs.
WFLO is where Florence stories, local voices, weather, giveaways and the continuing administrative record find their way onto the radio.
Open WFLOFlorenceWI.com connects real Florence County information, character-world storytelling and voluntary participation. Official facts and fictional material remain clearly separated.