Florence isn't on the way to anywhere. You come here on purpose — and that's exactly why it works.

Flo is our way of making sure you don't miss anything worth finding. She knows the bait shop, the bakery, the tavern, and the trails. She knows where the locals eat and which lakes go quiet by Tuesday.

Find Flo in Florence is a passport program connecting visitors to the businesses, people, and places that make this town worth the drive. Scan a QR, collect your stamp, and see how much there is in a town this small.

Flo is brought to you by Angie's Creations — a custom print and gift shop right here on Florence Avenue. We make the stuff that makes Florence feel like home, and we thought this town deserved a proper welcome.

So here she is.