Florence, Wisconsin. Flo’s got the story

Best Little Town in Wisconsin, Local News, hidden gems, and everything worth knowing about Florence County

News with Flo
Illustration of a smiling woman with red hair in a plaid shirt holding a brochure, with a wooded background and pinecones. Text reads 'florencewi.com' and 'Best Little Town in Wisconsin'.

Why Florence?

Florence isn’t on the way to anywhere. You come here on purpose.

265 lakes, Five Wild Rivers, and Florence has 2 of them. The best little downtown in Wisconsin. Trails that go quiet fast and skies that go dark enough to see the stars.

Flo knows every story worth telling, Pull up a chair

Explore Florence
An illustrated woman with red hair wearing a red and white checkered shirt and jeans, standing by a lake at sunset in a forested area with a sign that reads 'Wisconsin Lakeside'.

Find Flo in Florence— All Year Long

Illustration of a woman fishing in a stream during sunset, surrounded by lush green trees and flowers.
Digital illustration of a woman in outdoor winter gear walking through a snowy forest trail at sunset, surrounded by snow-covered pine trees with signs indicating it is a trail for Florence County Trails and Florence County Trask.
A woman riding a four-wheeler ATV on a dirt trail through an autumn forest with colorful orange and red leaves, mountains in the background, and signs on trees that read "Florence County Trails."
A woman with red hair wearing a red and white checkered shirt is celebrating Independence Day. She is standing in the middle of a parade with fireworks in the sky behind her, holding an open book or note. There are American flags, classic cars decorated with patriotic bunting, and people cheering along the street.
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