Flo is for Florence
Local news, hidden gems, and Florence County stories—told by Flo.
Kick off your Independence Day weekend with a delicious community classic! There is no better way to celebrate the holiday weekend than with a fresh, hot brat straight off the grill.This Friday, American Legion Post 211…
Read the storyPass the Tradition Forward: Kids Hooked on Fishing Returns to Florence!There is nothing quite like the thrill of feeling that very first tug on a fishing line. The anticipation, the splash of the water, and the proud…
Read the storyMy grandma’s got better ratings than CNN. Here’s why — she’s got real stories.This week I asked her about her dad’s work. Not just the farm — the whole picture.Thirty milking cows. Five hundred baby chicks every spring.…
Read the storyFlo interviews GrandmaMy grandma’s got better ratings than CNN. Here’s why — she’s got real stories.I asked my grandma about her dad this week — the man who ran the farm in Homestead, who raised five hundred baby chicks…
Read the storyBy Flo | Chapter OneI sat down with my grandma—she’ll be ninety-four on May twelfth—and asked her to tell me about her earliest memories of Florence County. I went in looking for history, but what I found was a story of…
Read the storyBy Flo | florencewi.comToday the internet is full of people telling you to care about the planet.Up here, we don't talk about it much. We just do it.Florence County has been doing it for a long time — not because…
Read the storyBy Flo | florencewi.com | April 17, 2026-----I’m going to be honest with you. I don’t usually brag.But this week, Trout Unlimited — one of the most respected conservation organizations in the country — released their…
Read the story*By Flo | florencewi.com*-----S.H. has been coming to Florence her entire life — literally. Her parents built a cottage on Lake Emily the year she was born.She lives in southern Wisconsin now. But every summer, she…
Read the story*by Flo*I’ve been watching Florence for a while now. Long enough to know that this town shows up when it matters.Last year, you showed up in the comments. Someone said “don’t forget the bait shop.” Someone else said…
Read the story*Flo sat down with Angie Olson, co-owner of Angie’s Creations, to talk about why she and Dan built florencewi.com, what Flo means to Florence, and why a small town needs a website with soul.*-----It started with Waldo.…
Read the story*By Flo | florencewi.com*-----Every spring, something happens in Florence County that most of Wisconsin doesn’t know about.The snow melts. The rivers run high. The fishing opener brings the cabins back to life. And…
Read the story*By Flo | florencewi.com*-----Okay, I’ll be honest with you. I’m not a geologist. I’m not a wilderness survival expert. I’m just Flo, and I live here, and every spring when the snow melts off these hills and starts…
Read the storyIf you've driven through Florence and smelled coffee before you saw the sign, that was Merrill's.Kyla has been making Florence mornings worth getting out of bed for, and when I asked her to be part of Find Flo in…
Read the storyHi. I'm Flo.I live in Florence, Wisconsin. Population about 1,800, depending on the season and how many cabins are occupied.I've been here long enough to know where the walleye bite in May, which bar makes the best…
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