Friday Smells Like Brats at Pat’s Foods
At eleven Friday morning, the grill at Pat’s Foods will be doing what it does best: making it difficult to drive past.
Read the storyFlo is for Florence
News with Flo
Local news, familiar places and Florence County stories—told by Flo.
Put a Fishing Pole in a Kid’s Hands
A first fish does not have to be large to become a lifelong story. K.A.M.O. is making room for that first tug in Florence.
Read the storyGrandma Remembers: The Oldsmobile and Minnesota
My grandma’s got better ratings than CNN. Here’s why — she’s got real stories.This week I asked her about her dad’s work. Not just the farm — the whole picture.Thirty milking cows. Five hundred baby chicks every spring.…
Read the storyGrandma Remembers: Silent and Strict
Flo interviews GrandmaMy grandma’s got better ratings than CNN. Here’s why — she’s got real stories.I asked my grandma about her dad this week — the man who ran the farm in Homestead, who raised five hundred baby chicks…
Read the storyGrandma Remembers: Dimes, Tractors, and the Grit of Homestead
By Flo | Chapter OneI sat down with my grandma—she’ll be ninety-four on May twelfth—and asked her to tell me about her earliest memories of Florence County. I went in looking for history, but what I found was a story of…
Read the storyEvery Day is Earth Day in Florence
By Flo | florencewi.comToday the internet is full of people telling you to care about the planet.Up here, we don't talk about it much. We just do it.Florence County has been doing it for a long time — not because…
Read the storyFlorence Just Made a Very Short List
By Flo | florencewi.com | April 17, 2026-----I’m going to be honest with you. I don’t usually brag.But this week, Trout Unlimited — one of the most respected conservation organizations in the country — released their…
Read the storySome Places Just Feel Like Home. For S.H., That Place is Lake Emily.
*By Flo | florencewi.com*-----S.H. has been coming to Florence her entire life — literally. Her parents built a cottage on Lake Emily the year she was born.She lives in southern Wisconsin now. But every summer, she…
Read the storyYou Helped Build This. Now You Can Win It.
*by Flo*I’ve been watching Florence for a while now. Long enough to know that this town shows up when it matters.Last year, you showed up in the comments. Someone said “don’t forget the bait shop.” Someone else said…
Read the storyHow Angie Met Flo
*Flo sat down with Angie Olson, co-owner of Angie’s Creations, to talk about why she and Dan built florencewi.com, what Flo means to Florence, and why a small town needs a website with soul.*-----It started with Waldo.…
Read the storyIt’s Morel Season. Get in the Woods.
*By Flo | florencewi.com*-----Every spring, something happens in Florence County that most of Wisconsin doesn’t know about.The snow melts. The rivers run high. The fishing opener brings the cabins back to life. And…
Read the storyThe Ice is Out. The Falls Are Roaring. Let’s Go.
*By Flo | florencewi.com*-----Okay, I’ll be honest with you. I’m not a geologist. I’m not a wilderness survival expert. I’m just Flo, and I live here, and every spring when the snow melts off these hills and starts…
Read the storyWhat's a Peppadew? Ask Kyla from Merrill’s Coffee and Bistro.
If you've driven through Florence and smelled coffee before you saw the sign, that was Merrill's.Kyla has been making Florence mornings worth getting out of bed for, and when I asked her to be part of Find Flo in…
Read the storySay Hello to Flo
Hi. I'm Flo.I live in Florence, Wisconsin. Population about 1,800, depending on the season and how many cabins are occupied.I've been here long enough to know where the walleye bite in May, which bar makes the best…
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