Florence 4th of July Parade
Wow, Year One was a huge success!
“Our inaugural parade on Main Street was an absolute home run — the community turnout, the incredible floats, and the patriotic energy proved exactly why Florence is the best little town in Wisconsin. But we’re just getting started! We are officially planning our Second Annual celebration for 2027. Whether you’re back to defend your float title, ready to volunteer, or booking your favorite curb spot with a lawn chair, let’s make Year Two even bigger and better.”— Flo
Following our incredible launch, the Florence 4th of July Parade returns to Main Street for its second year. This is a FREE community event open to everyone. Bring your lawn chair, your neighbors, and your best patriotic spirit. Official dates, kickoff times, lineup schedules, and parking details will be posted as soon as they are locked in.
An event like this only happens because of the great people who step up to help. Let us know where you'd like to pitch in for 2027 and we’ll be in touch!
Sign Up to VolunteerReady to show off your community group, business, or classic ride? Whether you have a massive custom float or a decorated lawnmower, we want you in the lineup. Register early to claim your spot.
Enter Your FloatFull rules released with official event details. General guidelines below.
- All entries must be registered in advance. No day-of additions to the lineup.
- Candy and giveaway items may only be thrown from designated safe distances — never directly at crowd members.
- No open flames on floats or vehicles.
- Animals in the parade must be leashed/controlled and handlers are responsible for cleanup.
- All participants must follow the direction of parade marshals and safety volunteers.
- Political content is permitted; inflammatory or divisive signage is not.
We’d love to hear from you.
Reach out through florencewi.com or find us on Facebook:
Florence WI — Best Little Town in Wisconsin