You Helped Build This. Now You Can Win It.

*by Flo*

I’ve been watching Florence for a while now. Long enough to know that this town shows up when it matters.

Last year, you showed up in the comments. Someone said “don’t forget the bait shop.” Someone else said “don’t forget the phone booth.” You argued about what belonged and what didn’t. You were right about all of it.

That conversation became the Florence streetscape. And the streetscape became a shirt. And now that shirt exists because of you — and the only way to get one is to come find me.

Here’s how it works.

Between now and April 19th, stop into any of our six passport locations — Cast Away, Merrill’s, The Filling Station, Michaela May Bakery, Barb’s Cafe or Hugo’s. Scan the QR code. Register. One winner per location.

That’s it. No purchase necessary. Just show up.

This is a test run before our Memorial Day launch of Find Flo in Florence — a passport program built to give tourists a reason to explore every corner of Florence County, and give local businesses a tool they’ve never had before.

Which brings me to something I want to say directly to every business owner reading this.

florencewi.com exists for Florence. Not just for visitors — for you. The passport program drives foot traffic to your door. The map puts your pin in front of every tourist who pulls it up at a boat landing. The blog tells your story to people who’ve never heard it yet.

And it’s not just businesses. Every nonprofit, every church, every civic organization in Florence County has a home at florencewi.com. Free. No fees, no contracts, no catch. If your organization serves Florence County, you belong here.

Ready to be part of it? Reach out. We’ll get you set up.

Florence has always had great businesses. Now they have a place to be found.

Come find me first.

— Flo

*florencewi.com*